2022 was quite a year for digital marketing! From Twitter’s takeover to the continual to the rise of TikTok, there was no shortage of surprises in the social media stratosphere! Alas, 2023 is HERE! Below we’ve included our 2023 predictions for each of your favorite social media networks:
Facebook:
+ More AI recommendations
+ Avatar integration
+ Click to message ads
Instagram:
+ Live Shopping
+ More AI recommended content…& Reels!
+ Augmented Reality
Twitter:
+ Personal verification ticks
+ Longer tweets
+ Payment integrations
Pinterest:
+ International Expansion
+ Live-stream shopping
+ Refined search & discovery
LinkedIn:
+ Improved video connection tools
+ Feed presentation update
+ More data insights to help guide jobseekers
TikTok:
+ live-stream commerce & shops
+ new creator payments
+ separation from CCP