There’s a NEW feature in the digi-sphere!

During the holiday break, Instagram released its new Notes feature leaving its user’s reactions mixed and marketing managers wondering what they need to know about this new marketing tool…

Here are the details:

+ Notes offers users a quick way to start conversations with friends or post short thoughts
+ Notes only last 24 hours from the moment you post them
+ When you post a note, you can select followers who follow you back or your “close friends” list as the audience
+ Businesses can use this feature to promote products, offer customer service, or connect with fans!